Corporate Gift Baskets: Four Tips To Help Market Your Brand
Whether you are launching a new business or simply a new product, sending corporate gift baskets to potential business partners can be a great way to market your brand. These gifts should be thoughtful and created with the purpose of introducing your products to new potential customers or vendors. Here are some tips to keep in mind as you plan this part of your company's marketing strategy.
Incorporate Promotional Merchandise
While gift baskets are sometimes filled with only edible treats, consider adding items that offer a more lasting impression. Fountain pens with your company's name and logo make a great addition to executive baskets, while branded office supplies are perfect for baskets that might be shared by an entire office. By adding promotional merchandise, your company can be remembered long after the fruits, cheeses, and chocolates are gone.
Partner With Local Vendors
Instead of choosing foods and beverages from national companies, consider working with local vendors to add products from the community to your corporate gift baskets. Locally sourced cheeses, baked goods, and wines make delicious additions. These items also demonstrate your willingness to work with other local businesses to boost their brand awareness as well. If you are shipping baskets across the country, you can take this idea one step further by partnering with vendors local to your prospective clients. This personalized touch can show your appreciation for the products made in the neighborhoods you wish to serve,
Add Sample Products
If possible, add samples of your products to the gift baskets. Potential customers can get a feel for the quality of the goods you sell, and they can use these samples to make a decision about working with your company. You can have custom ribbons printed with your company's name and logo to adorn your packaged sample products, and this ribbon can also be used to create bows to decorate each basket. For companies that offer services instead of goods, gift cards, or vouchers for a free trial provide a perfect alternative.
Customize Each Basket
Your baskets should be customized for each recipient. Take into account the size of the business or department you are shipping to, as you'll want to make sure there are plenty of treats and products for the whole office to share. Research each company before you send your baskets as well. For example, if you are reaching out to a company that deals mostly in vegan products, you'll want to make sure that the foods you include align with those ingredient preferences. Of course, the best way to customize a corporate gift basket is to add a handwritten note addressed to the owner, manager, or director of each business.